Tap water across the country is different, so why should all water filters be built the same? One-size-fits-all pitcher and point-of-use filters are not designed to remove contaminants specific to your drinking water. Plus, these types of filters are often designed just to improve the taste of drinking water. The reality is that tens of millions of U.S. households have contaminants in their water that exceed public health goals, and the individual contaminants vary significantly between states and even zip codes.

Water quality issues can be impacted by a variety of factors including; the age of your home and city’s infrastructure, the natural geology of the region, and your water source’s proximity to industrial sites, farms, and military bases. Cities with older infrastructure like Pittsburgh, Pennsylvania and New York City, for example, face issues with lead contamination, while new developments in the American Southwest may be lead-free, but record unsafe concentrations of arsenic.

Dr. Roy built a team of experts dedicated to solving water quality issues. Our Water Nerds lend their expertise in science, policy, toxicology, and engineering to create personalized water filters for each of our customers. It’s what we do.